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The Bakery - Digital Innovation

Baking tech companies, brands and agencies together to take new technologies to market at rocket speed. Boom!

We believe that getting innovation to market is critical, but can be REALLY hard to do. There is a better way. We bring together the right entrepreneurs – uniquely able and incentivised to deliver ground breaking innovation – with the large organisations ready to provide the fuel in our collaborative environment. The results are astounding.

Tech companies ready to go to market with global brands, large companies looking to deploy innovation better and faster, why not get in touch! You can also talk to us about our event space, workspace and upcoming events!

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From April to June 2014

Our brands

 

 

 

 

Our agencies

 

 

 

 

Our supporters

 

Why The Bakery is different from other accelerators

Whilst other accelerators mainly offer access to investment and mentoring, The Bakery offers access to markets, client contracts and revenues, working directly with some of the world’s biggest brands and their agencies.

Who we’re looking for

We are looking for the most amazing technology companies in the world, who can help our brands and agencies solve their marketing challenges with great technology.

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Marketing and communications technologies are the focus of The Bakery’s Accelerator Programmes.

We are looking for any technology that can help brands and are particularly interested in those that meet core business needs: Awareness, Activation, Retention, Referral and Revenue:

 

For confidentiality reasons the objectives on this site are deliberately broad. The shortlisted companies will be given the precise business problems keeping these brands awake at night and given help on how to pitch these to the brands to best meet their needs.

Objectives:

1. AWARENESS:

Technologies that help companies acquire new customers.
These could make products stand out more, engage customers more deeply, help customers interact with the product, or help provide a seamless experience across the entire customer journey.
Examples include: enhancements for existing media formats, content publication and distribution, real world interactive demonstrations and POS technologies.

2. ACTIVATION:

Technologies that aid conversion to purchase.
Technologies that help brands convert customers at point of purchase. This could be either direct with the customer or through enabling in-store staff.
Examples include: contextual targeting technologies, mobile based technologies or connected technologies that link physical stores to other systems.

3. RETENTION:

Technologies that help keep a customer for longer.
Technologies that get people to repeat a behaviour with a brand or reward customers for loyalty.
Examples include: mobile loyalty technologies, re-targeting technologies and rewarding or useful product experiences.

4. REFERRAL:

Technologies which enable brands to get people talking about your product or service.
How to harness the power of consumer advocacy in order to drive preference over competitors.
Examples include: ways to visualise customer reviews, key influencer technologies, real time aggregation technologies.

5. REVENUE:

Technologies that help brands monetize their products.
How brands can make money from customers, whether from new platforms or by making payments on existing products easier.
Examples include: mobile wallet technologies, social commerce platforms, personalised shopping experiences and frictionless payment technologies.

Further stimulus: Does your technology provide a better experience through:

  1. PROXIMITY: Utilising where people are at a specific point in time?
  2. REAL TIME: Responding immediately to customers?
  3. UTILITY: Making the experience more useful?
  4. DATA: A better use of customer data?
  5. PERSONALISATION: Recognising individuals?

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We are looking for technology companies that are:

Apply now

How It Works

Benefits

FAQ's

If you’€™ve got questions about The Bakery, please check out our FAQs page first.

OUR ADDRESS IS 25 CITY ROAD, LONDON, EC1Y 1AA 

 

 

 

 

 

 

 

Please use the form below to get in touch if you’d like to find out more, or have questions about The Bakery – we’d love to here from you!

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